Key Media Concepts

Are key media concepts are:

Media Language
Representation
Audiences
Institutions

Media Language

Cinematography - Cinematography refers to the camera work (angles, camera movement) in a film/TV series

Editing - Editing is the way a sequence is put together. The way a sequence is edited can affect the way we feel (For example, fast editing can make a viewer excited)

Sound - Sound in films and TV series will be either diagetic or non-diagetic. Diagetic sound refers to sound that can be heard by the characters while non-diagetic sounds (such as a film score) cannot

Mise-en-scene - Everything that appears in a shot such as props, setting, costumes lighting etc. The mise-en-scene is carefully chosen to help to create a certain atmosphere within a film/TV series. For example, very low lighting and a dark, isolated setting can be used in a horror film to help to create a tense atmosphere

Representation

Representation refers to how people or groups of people are presented by the media. Some examples of the groups that are represented in the media are:

Age
Gender
Ethnicity
Sexuality
Regional Identity
Ability/Disability
Class/Social Status

Audience & Institution

Institution refers to the people who create the media and try to attract more consumers through advertising. The consumers of the media are the audience